Nordic Sport & Media Summit Båstad 2026

Welcome to the Nordic region’s premier gathering for sports, media, and investment, set in the iconic surroundings of Båstad during the ATP Nordea Open.

As global capital, technology, and media continue to reshape the sports industry, the Nordic model — with its unique structures and values, faces both new challenges and opportunities. How can it adapt, compete, and thrive in this new era?

At the 2026 Summit, senior decision-makers will gather for a dynamic day of keynotes, panels, and networking. On the agenda last year (2025), we explored:

  • Sport as an Asset Class: How global investment is transforming ownership, governance, and strategy.
  • Sports Media: How fragmentation, data, streaming, production and fan engagement are rewriting the media landscape.
  • Nordic Perspectives: What are the opportunities and threats for Nordic sports leagues and organizations in a globalized market?

Building on these discussions, the 2026 program will expand further, bringing in new perspectives, global case studies, and actionable insights tailored to the challenges ahead. The Nordic Sport & Media Summit 2026 offers fresh knowledge, valuable connections, and a front-row view into the future of sport.

Summit Speakers 2025

Hans van Rijn
The Walt Disney Company Nordic & Baltic

Hans is Senior Vice President DTC and Networks and Country Manager for The Walt Disney Company Nordic & Baltic, overseeing Disney’s operations across eight countries. With a background from Fox Networks Group and Discovery, Hans brings deep experience from digital strategy, content and international media leadership.

Read more

Claus Thomsen
Danish Football Leagues

Claus is the CEO of Divisionsforeningen, representing the top professional football clubs in Denmark. With extensive experience in football governance and strategy, he plays a key role in shaping the commercial and sporting success of Danish football. At the European level, he serves on the Board of European Leagues, contributing to discussions on UEFA competitions and the future of club football across Europe.

Read more

Adam Harlang Meyer
EQT

Adam is a Director at EQT, one of Europe’s leading investment firms with a strong track record in active ownership and long-term value creation. With a background in strategy, M&A, and corporate governance, Adam brings sharp financial and strategic insight to the Summit's discussions on sport as an asset class and the future of investment in the industry.

Read more

Alan Resnikoff
Coral Tree Partners

Alan is the Founder of U.S.-based private equity firm Coral Tree Partners, with over two decades of investment experience across the sports, media, and entertainment sectors. He is a former Partner at Shamrock Capital and has served on the boards of leading global companies in the sports sector, including FanDuel, Pixellot, and Learfield Communications. Alan is passionate about partnering with management teams to build market-leading businesses across the U.S. and Europe.

Read more

Roger Mitchell
Albachiara

Roger is the Founding Partner of Albachiara, a strategic advisory firm operating at the intersection of sport, media, and investment. Formerly CEO of the Scottish Premiership, he brings decades of international experience in football, private equity, and innovation. Roger is also the author of the renowned book Sport’s Perfect Storm, co-host of the podcast Are You Not Entertained?, and a regular columnist offering a sharp global perspective on the transformation of the sports industry.

Read more

Dugald Macdonald
Sportable Technologies

Dugald is the CEO and Co-Founder of Sportable, a sports tech company pioneering real-time data solutions through smart ball and wearable technologies. By combining innovation with deep sports insight, Sportable is redefining game insights and analytics - pushing the boundaries of how sport is played, understood, and experienced.

Read more

Nick Meacham
SportsPro

Nick is the CEO of SportsPro, a leading global platform covering the business of sport. With deep insight into media, tech, and commercial trends, Nick is a respected voice in the industry and served as moderator throughout the Nordic Sport & Media Summit 2025.

Read more

Christer Hult
ATP Nordea Open

Christer is the Managing Director of Nordea Open, one of the most iconic tournaments on the ATP Tour. With decades of experience in international tennis, he also serves on the ATP Board of Directors, playing an active role in shaping the future of professional men’s tennis. Christer is a key figure in the development of world-class tennis events in the Nordic region.

Read more

Jonas Persson
Commercial Sports Media

Jonas is the CEO and Founding Partner of Commercial Sports Media, with over 25 years of experience in sports media. He has founded and led several influential companies in the past, including IEC in Sports, DMC Production and Sportway Media Group, and is a key figure in media rights and sports production across Europe.

Read more

All you need to know

The Nordic Sport & Media Summit takes place in the heart of Båstad, at the Congress Pavilion inside Båstad Tennis Stadium, during the ATP Nordea Open. A full delegate brief will be sent out ahead of the event with your access details and practical information.

If you have any questions in the meantime, don’t hesitate to contact Teo and our team. We look forward to welcoming you to Båstad!

© MapTiler © OpenStreetMap contributors

Organized by

DMC Production
Sportway Media Group