Nordic Sport & Media Summit Båstad 2025

Welcome to the Nordic region’s premier gathering for sports, media, and investment, set in the iconic surroundings of Båstad during the ATP Nordea Open.

As sport becomes an investment-grade industry, global capital, technology, and media are reshaping the playing field. How can the Nordic model — with its unique structures and values — adapt and thrive in this new era?

Join 100+ senior decision-makers for a dynamic day of keynotes, panels, and networking. Together, we will explore:

  • Sport as an Asset Class: How global investment is transforming ownership, governance, and strategy.
  • Sports Media as a Growth Engine: How fragmentation, streaming, production and fan engagement are rewriting the media landscape.
  • Nordic Perspectives: What are the opportunities and threats for Nordic sports leagues and organizations in a globalized market?

The Nordic Sport & Media Summit 2025 offers deep insights, valuable connections, and a front-row view into the future of sport.

Confirmed Speakers

Alan Resnikoff
Coral Tree Partners

Alan is the Founder of U.S.-based private equity firm Coral Tree Partners, with over two decades of investment experience across the sports, media, and entertainment sectors. He is a former Partner at Shamrock Capital and has served on the boards of leading global companies in the sports sector, including FanDuel, Pixellot, and Learfield Communications. Alan is passionate about partnering with management teams to build market-leading businesses across the U.S. and Europe.

Read more

Danny Townsend
SURJ Sports Investment

Danny is the CEO of Saudi Arabia’s SURJ Sports Investment. Appointed in October 2023, he leads the strategic direction of SURJ as it invests in global sports, bringing international events to the Kingdom and elevating the sports ecosystem both within KSA and the wider MENA region. Prior to joining SURJ, Danny spent two years as CEO of the Australian Professional (Football) Leagues (APL), following four years as CEO of Sydney FC. In 2024, he was listed in SportsPro’s top ten influencer and Sports Business Journal The Most Influential People In Sports Business.

Read more

Claus Thomsen
Danish Football Leagues

Claus is the CEO of Divisionsforeningen, representing the top professional football clubs in Denmark. With extensive experience in football governance and strategy, he plays a key role in shaping the commercial and sporting success of Danish football. At the European level, he serves on the Board of European Leagues, contributing to discussions on UEFA competitions and the future of club football across Europe.

Read more

Christer Hult
ATP

Christer is the Managing Director of Nordea Open, one of the most iconic tournaments on the ATP Tour. With decades of experience in international tennis, he also serves on the ATP Board of Directors, playing an active role in shaping the future of professional men’s tennis. Christer is a key figure in the development of world-class tennis events in the Nordic region.

Read more

Jonas Persson
Commercial Sports Media

Jonas is the CEO and Founding Partner of Commercial Sports Media, with over 25 years of experience in sports media. He has founded and led several influential companies in the past, including IEC in Sports, DMC Production and Sportway Media Group, and is a key figure in media rights and sports production across Europe.

Read more

All you need to know

The Nordic Sport & Media Summit takes place in the heart of Båstad, at the Congress Pavilion inside Båstad Tennis Stadium, during the ATP Nordea Swedish Open. A full delegate brief will be sent out ahead of the event with your access details, practical information, and key schedule highlights.

If you have any questions in the meantime, don’t hesitate to contact our team. We look forward to welcoming you to Båstad!

© MapTiler © OpenStreetMap contributors

Organized by

DMC Production
Sportway Media Group