Nordic Sport & Media Summit Båstad 2026

Welcome to the Nordic region’s premier gathering for sports, media, and investment, set in the iconic surroundings of Båstad during the ATP Nordea Open.

As global capital, technology, and media continue to reshape the sports industry, the Nordic model — with its unique structures and values, faces both new challenges and opportunities. How can it adapt, compete, and thrive in this new era?

At the 2026 Summit, senior decision-makers will gather for a dynamic day of keynotes, panels, and networking, exploring topics such as:

  • Sport as an Asset Class: How global investment is transforming ownership, governance, and long-term strategy.
  • Sports Media: How fragmentation, data, streaming, production, and fan engagement are reshaping the media landscape.
  • Nordic Perspectives: The opportunities and challenges facing Nordic sports leagues and organizations in an increasingly global market.

Building on these themes, the 2026 program will expand further, bringing in new perspectives and actionable insights tailored to the challenges ahead. The Nordic Sport & Media Summit offers fresh knowledge, valuable connections, and a front-row view into the future of sport.

On Stage 2026

David Lampitt
Tennis Data Innovations (TDI)

David Lampitt is the CEO of Tennis Data Innovations (TDI), the ATP’s data and innovation arm, focused on unlocking the commercial value of official tennis data. With a background from The English Football Association and Sportradar, where he played a key role in shaping the global sports data market, David brings deep expertise in data, media, and technology. At the Summit, he will offer insights into how data is transforming fan engagement, rights deals, and the future value of sport.

Read more

Alma Antonia Botten
FK Bodø/Glimt | Edge Case Ventures

Alma is the CEO of Edge Case Ventures, the innovation and investment arm of Norwegian Football Club FK Bodø/Glimt, focused on developing and scaling technology in elite sport environments. With a background from McKinsey & Company and TV 2 Norway, she brings strong expertise in strategy, M&A, and digital business building. Alma operates at the intersection of sport, technology, and capital - turning high-performance insights into real-world innovation.

Read more

Jonas Eriksson
Entrepreneur & Investor

Jonas is a Swedish entrepreneur, investor, and former FIFA/UEFA referee who has combined a successful business career with officiating at the highest level of international football, including the FIFA World Cup and UEFA Champions League. Having founded, scaled, and invested in companies across the sports, tech and media sectors, Jonas brings a unique perspective on the commercial evolution of the industry from both a Nordic and global viewpoint. Alongside his business activities, he remains a prominent voice in football as a studio analyst of the 2026 FIFA World Cup, offering unique insights from the game’s biggest stage.


Read more

Sami Kauhanen
Finnish Ice Hockey Association

Sami is the CEO of the Finnish Ice Hockey Association, one of the most successful and respected governing bodies in international ice hockey. Following Finland’s triumph at the 2026 IIHF World Championship, Sami continues to lead the strategic development of Finnish hockey, combining elite performance with strong grassroots foundations. At the Summit, he will share insights on leadership, governance, and how a small Nordic nation can consistently compete and win at the highest level of global sport.

Read more

Kyang Yung
Gamma Waves Partners

Kyang is the Chief Investment Officer at Gamma Waves Partners, a sport tech and IP-focused investment firm founded by Andrea Agnelli, Rocco Benetton, and Giorgio Chiellini, backing the next generation of global sports businesses. With over 15 years of experience in venture and growth investing, Kyang has supported companies from early stage to IPO across multiple continents.

Read more

W. Graeme Roustan
Roustan Capital

Graeme is an entrepreneur, investor, and sports business leader with decades of experience building and acquiring iconic sports brands. Through Roustan Capital, he has invested across the sports, media, and consumer sectors, including the 2008 acquisition of Bauer Hockey from Nike for $200 million, taking it through its IPO in 2011 and reaching over $1 billion valuation before stepping down as Chairman in 2012. Since then he has acquired Christian, Northland, McKenney, Heritage and TRUE Hockey. As the owner of The Hockey News and through his previous role as an Official Supporter of the Canadian Olympic Committee, he operates at the intersection of sport, media, and investment. Graeme brings decades of experience in sports ownership, corporate governance, and value creation, offering a unique perspective on the future of sport as a global asset class.

Read more

Claus Thomsen
Danish Football Leagues

Claus is the CEO of Divisionsforeningen, representing the top professional football clubs in Denmark. With extensive experience in football governance and strategy, he plays a key role in shaping the commercial and sporting success of Danish football. At the European level, he serves on the Board of European Leagues, contributing to discussions on UEFA competitions and the future of club football across Europe.

Read more

Adam Marshall
Grass Valley

Adam is the Chief Product Officer at Grass Valley, a global leader in live media technology trusted by broadcasters, production companies, and content creators worldwide. With more than 20 years of experience across broadcast engineering, product strategy, and live production workflows, Adam plays a key role in advancing cloud, IP, and software-based media operations. At the Summit, he will share insights into how technology innovation is transforming live sports production, media distribution, and audience engagement.

Read more

Tony Wiréhn
Swedish Ice Hockey Association

Tony is the General Secretary of the Swedish Ice Hockey Association, leading one of the world's most successful ice hockey nations. Having previously served as General Secretary of the Swedish Tennis Association, he brings extensive experience from two of Sweden's leading international sports. At the Summit, Tony will share his perspectives on Nordic sports governance, international competitiveness, and how sports organizations can adapt and thrive in an increasingly global landscape.

Read more

Christer Hult
ATP Nordea Open

Christer is the Managing Director of Nordea Open, one of the most iconic tournaments on the ATP Tour. With decades of experience in international tennis, he has also served on the ATP Board of Directors, playing an active role in shaping the future of professional men’s tennis. Christer is a key figure in the development of world-class tennis events in the Nordic region.

Read more

Nick Meacham
SportsPro

Nick is the CEO of SportsPro, a leading global platform covering the business of sport. With deep insight into media, tech, and commercial trends, Nick is a respected voice in the industry and will serve as moderator throughout the Nordic Sport & Media Summit 2026.

Read more

All you need to know

The Nordic Sport & Media Summit takes place in the heart of Båstad, at the Congress Pavilion inside Båstad Tennis Stadium, during the ATP Nordea Open. A full delegate brief will be sent out ahead of the event with your access details and practical information.

If you have any questions in the meantime, don’t hesitate to contact Teo and our team. We look forward to welcoming you to Båstad!

© MapTiler © OpenStreetMap contributors

Organized by

DMC Production
Sportway Media Group